Polls are iffy, but can be improved.

Aggregators are helping, but better, larger panels are needed.

As we enter the final stage of the 2024 election, low-quality polls will be presented with more frequency and at a higher volume. How does one get a poll to a low-quality rating? 

• Reduce respondents (600 versus 1,600)

• Over sample a demograhic (+rural component)

• Under sample a demographic (-Gen-Z, -cities)

• Avoid a demographic (black women)

The details of most…